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TikTok Slang/Glossary
AlphaGen Z uses “alpha” to describe a dominant, powerful, and hyper-masculine man. While some see the word as a compliment and aspiration, others consider it the result of toxic masculinity.
Example:
“I only date alpha males—someone who is financially independent and the leader of his friend group.”
Altered My Brain Chemistry
With over 53.7M views and counting, the #alteredmybrainchemistry trend shows no sign of slowing down. On TikTok, saying that something “altered your brain chemistry” is to say that it was such a powerful moment or memory that it changed you as a person.
Of course, being TikTok, it’s not as serious as it sounds. Many of the examples from this trend are nonchalant or are to make others laugh.
“Moment with my dog that altered my brain chemistry: when he got stung by a bee.”
Aura Points
If you don’t know what aura points are, you just lost 100 of them. (Kidding.) “Aura points” measure your coolness or charisma, and certain actions can either boost or drop your score.
Example:
“How many aura points did I lose when I waved back at someone saying hi only to realize they weren’t waving at me?”
Beige flag
A “beige flag” is a romantic partner’s weird or peculiar trait. It’s neither good or bad (i.e. not a green nor a red flag), but it is telling of someone’s personality.
Example:
“My husband’s beige flag is that he sets an alarm on his phone to remind him to eat his cookie at 9:30 PM.”
Beta
If an “alpha” is the leader of the pack, the “beta” is the runt of the litter. The term refers to someone subservient, insecure, and weak—and it’s (unsurprisingly) used as an insult.
Example:
“She cheated on him three times and he keeps taking her back. He’s such a beta.”
BDE
BDE is an abbreviation for Big Dick Energy. This is slang to describe someone or something that is confident, aspirational, and powerful (and it isn’t necessarily reserved just for men). That’s because BDE is an emotional/psychological attribute – not a physical attribute.
Example:
Brazilian Butt Lift (BBL)
You’ll find lots of videos on TikTok showing the “before and after” of a cosmetic procedure and the Brazilian Butt Lift (BBL) is no exception. The BBL is a popular surgery where a surgeon places fat from one area of the body to the make it appear larger. Accounts often post their “BBL” results on TikTok.
Example:
“I traveled to Mexico to get a BBL and here are the results!”
Be so for real
“Be so for real” is a playful yet pointed way to call out a moment that feels unbelievable or over-the-top. It’s the modern-day equivalent of “Are you serious?” or “Don’t play with me.”
Example:
“My 12-year-old sister told her friends she would never trust boys again after her ex dumped her. Like girl. Be so for real.”
Bones Day or No Bones Day
The “Bones” or “No Bones” day saying came from Noodle, an elderly pug on TikTok, and his owner Jonathan Graziano. Graziano would help Noodle stand in his dog bed and if Noodle stayed up, it was a “bones day” — meaning a good day to go and be productive. But if Noodle sank back into his bed, it was a “no bones” day: a signal to go and take it easy.
Example:
“Noodle said it was a no bones day, so I’m not doing anything today.”
Brain rot
Coined Oxford’s Word of the Year 2024, “brain rot” describes the deterioration of one’s mental state after consuming low-quality content online. In other words? “Brain rot” is that zoned-out feeling you get after bingeing on bizarre videos, silly memes, petty online drama, and pointless quizzes (e.g. “What Type of Bread Are You?”).
Example:
“My Instagram is brain rot lately. I feel dumber after scrolling after five minutes.”
Brat
The title of pop singer Charli XCX’s studio album, “brat” isn’t just a noun or adjective: It’s a cultural phenomenon. Charli XCX describes “brat” as:
“Someone who has a pack of cigs, a Bic lighter, and a strappy white top with no bra. You’re just like a girl who is a little messy and likes to party…is very honest, very blunt. A little bit volatile.”
Charli XCX’s “brat” is the grown-up rendition of the “bratty” petulant child—now a fearless adult who embraces nonconformity and youthful defiance.
Example:
“It was the middle of July and all the girls were strutting through Manhattan with wraparound Y2K sunglasses, wired headphones, and a mild hangover. It was peak brat summer.”
Cap
If someone says “cap” or uses the cap emoji () on TikTok they’re saying it’s a lie. Conversely, “no cap” means they’re telling the truth.
Example:
“No cap, I was able to get tickets to Taylor Swift’s tour.”
CEO (of Something)
A CEO (Chief Executive Officer) is defined as the highest-ranking person in an organization and handles major decisions. But if you’re called a CEO on TikTok, it means you’re the leader or most talented at something — and usually it’s a random and trivial field.
Used in another sense, referring to the CEO of something can be a play on the Karen meme. In this usage, someone is facetiously saying that want to speak to the CEO (i.e., whoever is in charge) of something – usually an abstract concept. This is a way of expressing that you have an issue with the concept/thing in question.
Example:
“You used blueberry goat cheese and prosciutto?! You’re the CEO of charcuterie boards.”
“I would like to speak to the CEO of ADHD, I cannot get anything done today!”
Chat
“Chat” isn’t those friendly conversations you have by the water cooler. Here, “chat” refers to a fourth person, similar to “guys” or “everyone.” It originated from streamers on Twitch who used the term to address their live audience in the chat window.
Example:
“Chat, should I pick the blue or red outfit for tonight’s stream?”
Coconut tree
In May 2023, Vice President Kamala Harris dropped a memorable (and bizarre) line during a speech on education equity: “You think you just fell out of a coconut tree?”
Fast forward to her presidential campaign, and the one-liner returned in full force. The phrase became an ironic slogan for her campaign—with supporters dubbing her run “Operation Coconut Tree” and flooding social media with coconut emojis.
Example:
Coded
“Coded” refers to someone or something that embodies specific traits. If you’re “millennial coded,” that means you have the stereotypical characteristics of a millennial, such as a love for avocado toast and skinny jeans.
Example:
“He responded to my Instagram story with a laughing crying emoji. He’s so millennial coded.”
Cooked
If someone is “cooked,” it means they’re exhausted, in trouble, or under the influence. It can be used in the same way a “screwed,” but also has a broader range.
Example:
“I can’t go to your party tonight. I know it’ll be fun but I just got home from a 12-hour shift. I’m cooked.”
Cheugy
If someone calls you Cheugy, you might want to revisit your life choices. Kidding, but this is a word to describe someone (or something) that’s not quite uncool, but not exactly cool, either. It’s a middle ground of cringe — something that’s just slightly out of touch.
It can be a font, the “girl boss” energy, the Applebees in Times Square, Santacon in NYC, and Minions. But, one thing is certain: nothing is safe from being considered “cheugy.”
Example:
“She had one of those ‘Live Laugh Love’ signs in her bathroom and it was so cheugy.”
Dead (or )
If you see someone saying “dead” on TikTok that doesn’t actually mean they’re dead. For Gen-Z, “dead” or the skull emoji, means that something was so funny that they died laughing. This slang has begun to replace the typical laughing face emoji () with the skull emoji () to signal laughter.
Example:
“Wait, did you see that funny video I sent you on TikTok? I’m dead.”
Delulu
“Delulu” is an abbreviation for ‘delusional’ and describes someone unreasonably optimistic or out of touch with reality.
Example:
“When I was 13 years old I went to a Justin Bieber concert and thought he’d notice me in the crowd. I was delulu.”
Demure
Being “demure” is about being mindful, subtle, and not doing too much. The term went viral after creator Jools Lebron posted a TikTok showing how she comes to work:
“I do my makeup. I lay my wig. I flat iron my hair. Very demure, very mindful. Let’s not forget to be demure, divas.”
There’s a way to be “demure” in almost any situation—from exiting a plane to thanking hotel staff to even applying baby oil.
Example:
“See how I leave the bathroom after taking a shower? No clothes on the floor. No water spilled everywhere. Skincare on. Very demure, very mindful.”
For the plot
Coined by TikToker Serena Kerrigan, “for the plot” means to do bold (and sometimes absurd) things to add spice and spontaneity to your life.
Example:
“He’s unemployed and just got out of prison but of course I’m still going to go on a date with him. It’s for the plot.”
E-Girl (or Egirl)
With nearly 25 billion views, the e-girl (electronic girl) is a quintessential trope in the world of TikTok. According to Vox reporter Rebecca Jennings, an e-girl is a “category of hip young people whose defining qualities are that they are hot and online.”
But unlike the classic Kardashian influencers that you can find in the wild, the e-girl seldom leaves her room. She sports pigtails, crop tops, colorful hair clips, purple hair, knee-high stockings or schoolgirl skirts — it’s a sort of neologism of an aesthetic, blending elements of early 2000s “scene,” adolescent fashion, and it’s own spin.
Example:
“I’m sick of partying. I’m going to get into gaming, stay in my room, and just become an e-girl instead.”
Fit
On TikTok, “fit” is slang for outfit and is used to describe one’s choice of clothing. However, British people will also say “fit” to describe someone as attractive (so just pay attention to the accent the word is said in ).
Example:
“So for the fit today we have a coach bag, dress from Princess Polly, and shoes from Doc Martens.”
Fridgescaping
“Fridgescaping” is the art of decorating your refrigerator’s interior. It goes beyond organizing food—people will put flowers, sculptures, and even fairy lights all in the name of enhancing their fridge’s aesthetic.
Some even design full-blown themes, from festive Christmas Carol displays to Bridgerton-inspired setups (aptly named “Fridgerton.”)
Example:
“Gina’s fridgescaping skills are awesome. She did a Halloween theme and had skulls, cobwebs, and plastic spiders in her fridge.”
Fire () or Lit
If something is awesome or cool, people will describe it as “lit” or “fire.” It’s not uncommon to see people just use the fire emoji () as well to communicate this. This slang can be used to describe almost anything, from clothes, to apartments, to celebrations, or food.
Example:
“We went to Nobu for his 45th birthday and it was so fire.”
Girl math
“Girl math” describes how people (especially young women) use creative logical maneuvers to rationalize their purchases.
In girl math world, cash isn’t “real” money. A loaded Starbucks app means free coffee. Botox counts as an investment. And if you don’t buy something when it’s on sale? You’re actually losing money.
Example:
“I bought this $300 coat but it’s reversible, so it’s two coats in one. And if I wear the coat 50 times this winter that’s only $6 per wear! Girl math.”
GYAT or GYAAT
This is the abbreviation for “Get Your Act Together,” is used in the context of when you’re discreetly appreciating someone’s body shape – it is a way of admonishing oneself. First popularized by streamer YourRAGE to refer to whenever someone curvy popped up on his streams, consider it another alternative to “damnnnn.”
Example:
Heather
The slang word “Heather” was inspired by Conan Gray’s song, where he describes the familiar gut-wrenching scenario of your crush being in love with the popular and pretty “Heather” instead. Essentially, a “Heather” is the “it girl” — it’s who everyone wants to be and is in love with.
Having a “Heather” in your life is a universal feeling many TikTokers can relate to, with one “Heather” TikTok accumulating over 175K likes and hundreds of comments.
“My mom was such a heather in high school.”
Holding space
Psychologist Marie Bobby defines “holding space” as “creating a safe, compassionate environment where someone can feel seen, heard, and understood without judgment or interruption.”
Example:
“My girlfriend is amazing at holding space for me after a long day at my 9–5. I’ll have the longest rants but she never judges me.”
Hawk tuah
The Hawk Tuah phenomenon began when 21-year-old Hailey Welch was stopped on the street for a TikTok interview and asked to share a move that “drives a man crazy in bed.”
Her response? “You gotta give ‘em that ‘hawk tuah’ and spit on that thang!” referring to the act of giving oral sex. Her brazen reply went viral, generating over 27 million views and 571,900 likes on TikTok–and Hawk Tuah girl was born.
Example:
“If she don’t hawk tuah I won’t talk tuah.”
Ick
According to Urban Dictionary, the “ick” is that feeling of mild disgust when you see a prospective romantic partner doing something embarrassing or gross.
Example:
“That guy I was dating? I have zero desire to see him again. He gave me the ick when he told me he hadn’t gone to the dentist in 10 years. What is wrong with him?”
It’s Giving
“It’s giving” is used to describe the vibe that thing brings. TikTok’s fashion communities usually say it to describe the look of an outfit, but can also be used as a way to say someone or something is exceptional (i.e. “it’s serving”).
Example:
“So I put on this apron as a fashion statement, but it’s giving Denny’s waitress.”
In da clerb we all fam
Does “In da clerb we all fam” sound vaguely familiar? That’s because it’s from a 2016 episode of the hit TV sitcom Broad City starring Ilana Glazer and Abbi Jacobson.
The video shows Illana waving to strangers at the club. “Do you know them?” asks Abbi. “No,” replies Illana. “But in da clerb we all fam.”
The clip regained popularity after comedian Maggie Winters posted it on TikTok. It wasn’t long before people started using “In da clerb we all fam” to describe that certain situation when strangers feel like family—whether it’s at a hibachi dinner or in church.
Example:
“Going to a hostel alone doesn’t scare me. In da clerb we all fam.”
L
If you watch sports, you’ll be familiar with the concept of a “wins” (W) and “losses” (L) column. To say something is an L is an abbreviation for “loss” or “losing,” or that something was an embarrassment.
Example:
“I tried to ask her out and she said no. The biggest L.”
Let them cook
The phrase “let them cook” means stepping back to let someone continue what they’re doing—either because it’s interesting or might lead to something great.
Example:
“Damn. He just sacrificed his queen. He’s 100% going to lose this round of chess.”
“He’s a chess prodigy, remember? Let him cook.”
Lore
If someone asks you about your “lore,” what they’re really asking for is your backstory. “Lore” could also be general knowledge about a subject such as One Direction lore or plant lore.
Example:
“My dad dropped the craziest lore yesterday. He told me he’d been married before my mom…for 10 years.”
Looksmaxxing
“Looksmaxxing” is the process of maximizing one’s physical attractiveness. The trend is popular among teenage boys and idolizes conventional beauty standards: clear skin, defined muscles, sharp jawlines, and “hunter eyes” (almond-shaped eyes).
Looksmaxxers can enhance their appearance in two ways:
• ”Softmaxxing:” gua shua, haircut, moisturizer, whitening strips, etc.
• ”Hardmaxxing:” cosmetic surgery, steroids, hair transplants, etc.
Example:
“I used to be ugly. But then I tried this looksmaxxing thing for a few months and now I’m getting more replies to my DMs.”
Lowkey
“Lowkey” can describe something chill and understated (e.g. “Don’t invite too many people to the party, it’s going to be lowkey”) or to admit to something embarrassing such as a guilty pleasure (e.g. “I lowkey love the song ‘One Less Lonely Girl.’”)
Example:
“Lowkey I failed math twice in 8th grade. I had to do summer school to get into high school.”
Lock In
To “lock in” means to focus and commit fully. It’s a way of saying you’re “getting in the zone,” whether it be for a one-off activity or for a long-term commitment.
Example:
“I’m locking in this 2025. Unlike last year, I’m going to go to the gym, reduce my screen time, and read more.”
Main Character Energy
You know that movie scene where the person is walking down the street in slow motion and everyone is staring at them? That’s main character energy — when someone puts themselves first and the world revolves around them. Far from conceited, this is a powerful compliment people give one another on TikTok.
Example:
“Ever since she got over her breakup, she’s been giving main character energy.”
Math ain’t mathing
Your date cancels because of a family emergency…but their Instagram story literally shows them at Space Miami. A client claims they never opened your email…but your Mailtrack says otherwise.
These are classic examples of when the “math ain’t mathing”—situations where things don’t add up or align with the facts.
Example:
“She says she’s broke but I saw her the other day with a $3,000 Prada bag. The math ain’t mathing.”
Mid
Mid is short for “mid-tier” or “mediocre” and is used for when something is subpar. It can be used as an adjective or a noun and cana be used to describe someone’s looks, a meal, or anything in between. But according to Urban Dictionary, it’s somewhat derogatory — the word is “used to insult or degrade an opposing opinion, labeling it as average or poor quality.”
Example:
“Yeah, I saw him on Hinge but he looked kind of mid to be honest.”
Morning Shed
The “morning shed” is a TikTok trend where people film videos of themselves removing layers of beauty and skincare products they slept in the night before. The idea is the more products you use overnight, the more fresh-faced you’ll be in the morning.
Example:
“Sorry I’m late. I had to do my morning shed and remove my jaw strap, silk bonnet, pimple patches, and under eye masks.”
OPP List
An “opp list” is a list of sworn enemies or rivals (“opp” is an abbreviation of “opponent”).
Example:
“My kid told me I was at the top of her OPP list after I told them to do the dishes.”
Period
“Period” is a strong emphasis to drive your point home or signals the end of the conversation. It’s the equivalent of “There is nothing left to be said” or “I have nothing to add.”
Example:
“’I Will Always Love You’ by Whitney Houston is the best song of our generation. Period.”
Point of View (POV)
No need for you to be confused here — point of view means the same thing on TikTok as it does in real life. POV is used to signal when the viewer should be watching the video from a specific perspective.
However on TikTok, people often use “POV” for the “nostalgiacore” trend. This is when users try to evoke a specific memory or common occurrence, such as the POV of remembering what it was like to wake up early for school only for it to be a snow day (90’s babies will understand).
Example:
“#pov we have to come up with an alibi for our crime.”
Pookie
In the 1300s, we had “poppet” and “honey.” In the 1800s, we had “honeybunch” and “buttercup.” And in the 2020s? We have “pookie.” The term of endearment skyrocketed this past year thanks to social media couple Campbell and Jeff Pucket.
Example:
“We’re going out to dinner tonight and pookie looks absolutely fire.”
Pick Me Girl
A “pick me girl” is someone who claims they’re “not like most girls” in an attempt to get attention and validation from men. They might reject lipstick and heels, and would never order a salad on a date (but rather a burger) since they’re “one of the guys.”
Example:
“She asked me how I could wear heels at the prom and not Converse like her, and I told her she was such a ‘pick me girl.’”
Preen
Preen has two meanings:
To “preen” means to obsessively perfect and polish your appearance—to a point where it’s laughably over the top. It comes from the behavior of birds who meticulously clean their feathers with their beaks.
A “preen” refers to a child under 13 who acts or dresses like a teenager per Urban Dictionary.
Example:
“My little sister asked to borrow my crop top and lipstick. She’s 9. She’s such a preen.”
Make it Make Sense
On TikTok, “make it make sense” is a phrase people use when they’re confused and don’t understand how something happened.
Example:
“Rachel got a 95 on her test and she didn’t even study. Make it make sense.”
NPC
If you play video games, chances are you might already be familiar with this term. NPC stands for “Non-Playable Character” and are characters you interact with but aren’t controlled by a real person. These characters are just following a per-determined script and they do not have any agency of their own.
On TikTok, NPC is a harsh slang word for someone who is “incapable of thinking for themselves” and regurgitates information. There’s also a TikTok trend where people pretend to be NPCs, where they have deadpan expressions, glassy eyes, and repeat the same empty phrases.
Example:
“Bro, don’t be such an NPC and actually think about what you’re saying. You’re literally just regurgitating the echo chamber of your Twitter feed.”
Ratio
A ratio has nothing to do with mathematics and instead everything to do with the comment section. On TikTok, saying “ratio” means the original post has more replies than it does likes OR that a reply has mor likes than the original post— a signal that the original post is a bad take.
Consider saying “ratio” as an alternative to the “dislike” button.
Rent Free
When someone cannnot get something out of their head, it lives there “rent free.” This means it occupies your headspace because you’re too preoccupied with it.
This phrase can also be argumentative. Say a TikToker posts a video complaining about someone. A comment could say, “Damn, that person lives in your head rent free” — meaning their obsession with them is showing.
Example:
“My ex called me 46 times last night. I really live in his head rent free.”
Rizz
Coined by YouTuber Kai Cenat, “rizz” is a male’s ability to impress a woman — also known as “game.”
Example:
Romantasy
Are you a huge Harry Potter and Game of Thrones fan? Ever wished those stories had more romance and spice? Then romantasy—a fiction sub-genre that blends fantasy and romance—is probably your favorite thing right now.
Example:
“‘Twilight’ is the original romantasy. You just can’t top vampire Edward Cullen and werewolf Jacob Black fighting over Bella.”
Sigma
A “sigma” is an independent and self-reliant lone wolf who rejects traditional social hierarchies. Think of them as a “cool” outsider—basically, what “all 10-year-olds think they are” as Urban Dictionary puts it.
Example:
“Do these Pit Vipers make me look sigma?”
Simp
The popular definition of a “simp” is someone (typically a male) who is desperate for the attention and validation of a woman — to the point where they’ll become submissive. It usually has negative connotations and you can use it as both a verb and a noun.
Example:
“Is it bad that I simp for her?”
Skibidi Toilet
Skibidi Toilet is a viral YouTube Shorts series by Georgian animator Alexey Gerasimov that chronicles a bizarre world where mobile toilets with human heads fight against mechanical humanoids.
If that sounds insane, that’s because it is. But that didn’t stop Skibidi Toilet and its 74 episodes from going mega-viral on TikTok. Now, skibidi—originally a useless filler word—has evolved into Gen Alpha’s way of saying “cool.”
Example:
“Why are you wearing a button-up to school? You’re not skibidi.”
Slop
“Slop” isn’t about unappetizing food. The term describes low-quality, unwanted AI-generated material increasingly found in our personal algorithm and search results.
Example:
“Facebook is full of slop. All I found was images of Shrimp Jesus and users commenting ‘Amen.’”
Spicy
Nope, “spicy” isn’t slang for your taste buds. People on TikTok say “spicy” as slang for something that is either sexual, mildly aggressive (for example, a hissing stray kitten), or controversial. In this case, context is essential for this slang word.
Example:
“ACOTAR gets spicy!”
Suspect
The “Suspect Challenge” is a TikTok trend where one person jogs and the other person filming playfully roasts them in the form of a police broadcast.
Example:
“Suspect is balding in his 30s and tries to cover it up with a durag.”
Tea
This slang isn’t exactly new, but it’s more prevalent than ever. “Tea” is slang for gossip, and if someone says it’ll be “served piping hot” that means it’s particularly juicy. But you can also say “tea” with the following emojis: and ☕.
Example:
“You were at the party last Saturday right? Omg, spill the tea please.”
Unalive
“Unalive” is a substitute for kill. Oftedn used ironically, it’s a way to circumvent TikTok which will flag or remove content that explicitly mentions death-related incidences.
Example:
“I was supposed to be back three hours ago, my mom is absolutely going to unalive me.”
Vibe Check
A “vibe check” is the Gen-Z version of asking “What’s going on?” or “How is everyone?” If someone “passes” the vibe check it’s a good thing — it means that person has a “vibe” and is pleasant to be around.
W
In short, “w” is an abbreviation for “win.” It’s a way of saying that something was a good achievement, something someone should be proud of. You can use it to describe just about anything, from music, to outfits, to food, or someone’s lifestyle.
Yap
To “yap” means to chatter on–usually about something of little importance. If someone calls you a “yapper,” what they really mean is that you love to talk (maybe a little too much.) However, it can also have a positive connotation sometimes, describing the pleasant activity of talking a lot with a friend.
Example:
“I’m the biggest yapper on the planet. That’s why I love working in sales and sales loves me.”
Zesty
“Zesty” is a derogatory term used to describe a man who dresses and acts in a stereotypically feminine way. Once a positive word for someone energetic, in the past year it has shifted to a negative—and is often used to bully someone.
Example:
“Why did you paint your nails? Bro is mad zesty.”
Setup – Recommendations and guidance
We know that streaming with the right set up can help, but when you start out, this is definitely not something you need to focus on. As you grow, as you start to make money, this is when you need to consider a better setup to propel your lives. We have two recommended setups, one lower cost, one higher. We do advise you speak to a Manager or someone before changing your setup and spending money.
Cheap Setup (Mostly for Mobile Phone Users)
Lighting: https://www.amazon.co.uk/Monitor-Conference-Lighting-Meeting-Continuous/dp/B0BXLDLZB2 (£20) Essentially any light source will do, as long as when the mobile phone is attached, it doesn’t obstruct the microphone and dull the audio / cause reverb.
Microphone: Mobile Phone Mic (standard setup) https://www.amazon.co.uk/ZealSound-Microphone-Condenser-Podcasting-Streaming/dp/B09B3LJVFJ (should suffice most needs) Any mic which can make use of a USB-C connection to plug into the bottom of the phone, however if they want to do ASMR Streaming, please reach out independently as this will require a different sort of setup entirely.
Camera: Mobile Phone
5″ Desk Ring Light with Stand, LED Ring Light for Laptop Monitor, V…
2023 Newly Upgraded Ring Light Core Function: The ring light bracket has two modes of use, horizontal snap and two-point fixation, easy to operate without damaging the screen. Both the horizontal clips and the main body of the stand are retractable, capable of meeting of mobile phones, laptops, d…
zealsound USB Microphone, PC Phone Podcast Mic, Condenser Gaming mi…
zealsound K66 series condenser desktop usb microphone-k66 Black
Professional Setup (Mostly for PC Users):
Lighting: Elgato Key Light (x1): https://www.elgato.com/uk/en/p/key-light (£160) (we would use 2 lights to balance the shadowing)
Microphone (options): https://www.amazon.co.uk/Elgato-Wave-Condenser-Microphone-Extension/dp/B08VFYNKVT (£160 standalone or £240 to include professional setup) https://www.amazon.co.uk/Shure-SM7B-Microphone/dp/B0002E4Z8M (£380) & https://www.amazon.co.uk/Focusrite-Scarlett-Solo-Interface-Guitarist/dp/B0C5JSHP7M/ (£120) (great for all voice related activities, including singing, requires additional XLR interface to use)
Camera: https://www.amazon.co.uk/Elgato-Facecam-MK-2-Streaming-Recording/dp/B0CW1S7XP5 (£130) Extras: https://www.amazon.co.uk/Elgato-Controller-15-macro-keys-trigger-software-like-OBS/dp/B09738CV2G (£150 – This can be used to control the full Elgato application suite with all key pieces of equipment, makes it very seamless for the streamer, as all hardware talks to each other with ease)(edited)
Elgato
Elgato Key Light is a Wi-Fi enabled lighting panel with 160 premium OSRAM LEDs outputting 2800 lumens for professional studio applications. Use the Control Center app to switch on/off, adjust brightness, set temperature and more.
Elgato Wave:3, Premium USB Condenser Microphone and Digital Mixing …
Wave:3 is a premium microphone with digital mixing solution that conveniently connects plug-and-play with professional electronics. With unique anti-clipping technology, you’ll never have to worry about sound distortion again. Tap the capacitive sensor to silently mute the microphone. Connect hea…
Shure SM7B Vocal Dynamic Microphone Broadcast, Podcast & Recording,…
The SM7B dynamic microphone has a smooth, flat, wide-range frequency response appropriate for music and speech in all professional audio applications. It features excellent shielding against electromagnetic hum generated by computer monitors, neon lights, and other electrical devices. The SM7B ha…
Focusrite Scarlett Solo 4th Gen USB Audio Interface, for the Guitar…
Scarlett Solo makes it easier than ever to record and release your songs. A detailed ultra-low-noise mic pre. Studio-grade converters, with a huge 120dB dynamic range that matches what you’d find in a pro studio. A complete songwriter’s recording toolkit includes Pro Tools Artist, Ableton Live Li…
Elgato Facecam MK.2 – Premium Full HD Webcam for Streaming, Gamin…
“We think webcams should do more. With Facecam MK.2, you get not only 1080p 60fps capture, but also uncompressed, HDR video in lifelike detail and colors—even in low light. Its software, Camera Hub, offers not just superficial settings, but instead deep DSLR-style control such as ISO and shutter .
Graphics
Animal Santuary
One thing we have always wanted to do is change lives, changing both people’s lives and animals lives.
The future plan is to invest part of the money we earn into a fund which will allow us to launch an Animal Santuary.
Although might seem like a big undertaking, and it is. Hard work pays off. So while helping creators change their lives, we are working on helping animals as well.
When we run agency events, for example box battles, the amount TikTok normally pays the box host will go into this fund for the Animal Sanctuary, it means that we are not using money that we could help creators grow, it’s not affecting anything, but it’s helping towards this ambitious plan.
Nics – Creator Engagement Manager
Hi everyone!
I’m Nicky, and it’s nice to meet you all.
My TikTok journey started in 2021, and I was just posting fun, silly little videos sometimes – but mostly scrolling through my fyp and finding funny videos to make me laugh, or cute animals or other interesting things.
Then I started a business on TikTok, making personalised items for people on TikTok live. It went so well, and I was streaming live regularly.
Mental health and real life happened, and I stopped all of it. When I came back to TikTok around Christmas, I was overwhelmed with the kindness and support I was shown from my little corner of TikTok; my community. I’ve stayed on there since then, and have made 2 different accounts in addition. One is for my weight loss journey (I’m on mounjaro!) and one is for my gaming. I stream regularly on my gaming account, playing cosy games, building a community and recognising those that have supported me from the very beginning. I have a huge community over on another app, which I’ve bought over to TT, and it’s just brilliant.
Doing all of this, and knowing Felix in real life has bought the opportunity to come and join the Optimum family. We’ve worked together in the past with other projects, and he knows my creativity levels!
I am excited for this community to grow, and will always make people feel valued, appreciated and supported if you need any help with your own TikTok journey.
So excited to meet you all!
@nicspixie1
Beth – Creator Engagement Manager
Hello, nice to meet you, I am Beth. My TikTok journey started probably like most people when Covid was around. At first, I wasn’t really using the app; it was more of a scroll to pass the time. This changed quite quickly when I met Jonjo back in late 2023. I was the silent watcher who just tapped the screen for a while, and now I take part in community games / events.
Joining the community has allowed me to meet so many amazing people, allowed me to grow my confidence, and be a little more extroverted.
Being part of the community has also given me the opportunity to be part of Optimum. I will continue to make others feel welcome and heard if you have any concerns or questions about your own TikTok journey.
Looking forward to meeting and chatting with you all.
@bethm29